Piura Hosts Perú Mucho Gusto and Expo Perú Seafood in August

· 2 min read Travel News
The main plaza of Piura, a city in northern Peru, on a sunny afternoon

Piura is hosting two significant food events this August, making the northern city an unusual draw for travelers with an interest in Peruvian gastronomy. Perú Mucho Gusto — the national gastronomy fair organised by PromPerú — coincides this year with Expo Perú Seafood 2026, an industry showcase focused on the country’s fishing and seafood sector.

Perú Mucho Gusto Piura

Perú Mucho Gusto is a rotating fair that brings together chefs, food producers, artisan sellers, and regional cuisine from across the country to a different host city each year. The Piura edition focuses on the northern coast’s distinct culinary identity: ceviche de conchas negras (ceviche with black clams), seco de chabelo (a slow-cooked goat stew), and chicha de jora (a fermented corn drink) feature prominently.

The event is free to enter and typically spans the city’s main plaza and adjacent streets, with food stalls, live cooking demonstrations, and regional produce markets running throughout the day. It draws large local crowds in the evenings.

Expo Perú Seafood 2026

Running parallel to the gastronomy fair, Expo Perú Seafood is a trade exhibition highlighting Peru’s status as one of the world’s top fishing nations. While much of the expo is trade-facing, public areas allow visitors to sample products and watch preparation demonstrations from fishing cooperatives and exporters based along the northern coast.

Getting to Piura

Piura is served by Capitán FAP Guillermo Concha Iberico Airport, with daily direct flights from Lima operated by LATAM, Sky Airline, and JetSmart. Flight time from Lima is approximately 1 hour 45 minutes. Overland from Lima, the journey is around 15 hours by bus — viable for travelers with time, though most opt to fly.

From Trujillo, Piura is around six hours by road, making a combined northern coast itinerary feasible.

What to Expect

Piura in August sits in its dry season — temperatures reach 28–32°C through the day with little humidity compared to the summer wet season. The city is a practical base for day trips to the beaches at Máncora (roughly two hours north), which remain busy in August with domestic tourists.

Our food guide covers Peru’s regional cuisine in more detail, including the distinct flavours of the northern coast. To explore Piura with a local guide or join a food tour during the festival, browse Piura tours. For accommodation, see our hotels guide.